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CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. A is a private healthcare organization aiming to provide affordable and accessible high quality patient services.
A is introducing Big Data, which has not yet been adopted by the competition. A's database will store a huge amount of information about its patients. Clear access to wide sources of accurate information will enable patients to make more informed choices. Patients will be able to compare not only the prices of drugs, treatments and physicians but also their relative effectiveness.
Which of the following concerns should A have about its use of Big Data?

A) Lack of competitive advantage
B) Privacy issues
C) Veracity of information
D) Variety of information

2. ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times." Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A) Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.
B) Operate a system of reward incentives for staff who display high ethical and professional standards.
C) Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.
D) Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.
E) Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.
F) Set performance targets in diversity and equality for its hotel senior managers.

3. DRAG DROP
QR is a conglomerate with two divisions, A and B.
Given the information below, select the most appropriate strategy for each division to implement.
Select and Place:

Correct

4. Which of the following would be correct considerations when evaluating the Feasibility of a strategy? (Choose all that apply.)

A) Will there be sufficient time to implement the strategy?
B) Will the business be able to deal with the responses of its competitors to the strategy?
C) Will the strategy maintain competitive advantage?
D) Will customers object to the strategy?
E) Will the strategy exploit the core competencies of the business?

5. TTT recently appointed a new Chief Executive, R, to lead it through a period of major change. R immediately set up a change management team which consisted of several senior managers and directors from across the organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff through a series of staff meetings. At these meetings R involved staff and built their ideas into the final change strategy.
R also set a series of interim goals to encourage ongoing performance throughout the change process. When the organization reached these goals, R widely publicized these achievements to help motivate staff.
However, after six months, TTT had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.
Kotter suggested that there were eight steps required to successfully lead change.
Which TWO of the following did R fail to achieve? (Choose two.)

A) Empower broad based action
B) Develop a change vision
C) Never letting up
D) Incorporate change into the culture
E) Generate short term wins

Solutions:

Question # 1 Answer: C

Question # 2 Answer: A,B,C

Question # 3 Answer: Only visible for members

Question # 4 Answer: A,E

Question # 5 Answer: B,E