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Salesforce AP-215 Exam Syllabus Topics:

Section	Objectives
Marketing Intelligence Platform Fundamentals	- Platform Overview 1. Marketing Cloud Intelligence (formerly Datorama) overview 2. Key features and capabilities - Administration and Security 1. User management and permissions 2. Workspace and account settings
Data Integration and Configuration	- Data Stream Types 1. Configuring data source properties 2. Understanding different data stream types - Data Mapping 1. Data model configuration 2. Mapping fields from source files - Data Ingestion 1. File upload and API data sources 2. Scheduling and refresh settings
Reports and Activation	- Data Export 1. Exporting data and insights 2. Integration with external tools - Report Types 1. Report scheduling 2. Standard and custom reports
Data Harmonization and Data Model	- Data Classification 1. Hierarchy management 2. Attribute classification - Parent-Child Data Streams 1. Override Media Buy Hierarchies 2. Linking data streams 3. Data Update Permissions - Dimensions and Measures 1. Calculated measurements 2. Creating and managing dimensions 3. Creating and managing measures (KPIs)
Data Visualization and Dashboards	- Filters and Drill-Downs 1. Global and local filters 2. Drill-down configuration - Dashboard Design 1. KPI widgets and chart types 2. Building dashboards - Calculated Measurements 1. Formulas and functions 2. Creating custom calculations

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. What is the relationship between "Media Buy Key" and "Creative Key?

A) One-to-one
B) One-to-many (one Media Buy ley has many Creative Key)
C) Many-to-many
D) Many-to-one (one Creative Key has many Media Buy Keys)

2. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) The data is stored at the workspace level.
B) Pacing - daily rows are being created for every lead and opportunity keys
C) No mappable measurements - all measurements are calculated
D) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.

3. Which two statements are correct regarding LiteConnect?

A) It does not require any identification of entities, keys or any other categorization.
B) Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
C) All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
D) The dataset does not conform to the standard data model

4. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A) 0
B) 2
C) 1
D) 3

5. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed.
Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Generic Entity key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

A) Interest & Registered
B) interest
C) Confirmed Interest & Registered
D) Confirmed interest

Solutions:

Question # 1 Answer: B

Question # 2 Answer: B,C

Question # 3 Answer: A,D

Question # 4 Answer: A

Question # 5 Answer: A