Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201 exam dump

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A) One
B) Many, but only Salesforce
C) There are no restrictions about that
D) One each type

2. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A) Create a dynamic list of approved users to use as the recipient list in the sending tab.
B) Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
C) Create a static list of approved users to use as the recipient list in the sending tab.
D) Create a test list of approved users to use in the testing tab of the email now.

3. There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A) False
B) True

4. Select available Social Media Connectors

A) AddThis
B) Twitter
C) CD Linkedln
D) FullContact
E) Facebook

5. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A) Use the most recently updated record
B) Use Marketing Cloud Account Engagement's value
C) Use Salesforce's value
D) All of the above

Solutions:

Question # 1 Answer: A

Question # 2 Answer: D

Question # 3 Answer: A

Question # 4 Answer: A,D

Question # 5 Answer: D