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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the bidding strategies will you use if you are focused on clicks?

A) Automatic CPC bidding
B) Campaigns
C) CPA bidding
D) CPM bidding

2. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Negative match keyword targeting
B) Phrase match keyword targeting
C) Exact match keyword targeting
D) Broad match keyword targeting

3. Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A) Automatic placements
B) Excluded placements
C) Managed placements
D) Manual placements

4. You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

A) A CTR over fifty percent on Google is very good.
B) A CTR over ten percent on Google is very good.
C) A CTR over one percent on Google is very good.
D) A CTR over two percent on Google is very good.

5. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
B) Accounts cannot be moved between sub-MCCs.
C) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
D) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

Solutions: