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These are the following steps for registering for the Marketo Certified Expert, MCE exam.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Advertising and marketing of data sources.
1 to 2 years of experience in advertising and general marketing
Marketing automation tools
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Basic knowledge of marketing automation.
Analysis and reporting tools
Task management
1 year of experience as an advertising and marketing automation professional
The interviewer generally selects qualified Marketo experts over other counterparts during meetings.
As Marketo Certified Professional, the MCE exam is one of the trusted qualifications in the marketing field, which is why applicants usually get a blogging certification.
Message certification experts are quite confident in their work environment as their capabilities are backed by Marketo.
Number of questions: 75 questions
Exams are scored based on the number of correct answers divided by the total number of questions
Duration: 90 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Passing mark: 70%
Language: English, Japanese
Question format: Multiple choice and multiple select
Exam number: AD0-E552
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Analytics | 16% | - Attribution models and dashboard interpretation - Standard and custom report types - Program performance and revenue cycle analytics |
| Topic 2: Program Fundamentals & Campaign Execution | 30% | - Smart campaign triggers, filters and flow logic - Program types, channels, statuses and progression - Engagement programs and nurture streams |
| Topic 3: Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - Progressive profiling and personalization - A/B testing and champion/challenger campaigns |
| Topic 4: Lead & Data Management | 20% | - Database segmentation and smart lists - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring |
| Topic 5: System Administration & Integrations | 18% | - CRM sync and platform integrations - User roles, permissions and workspace settings - Field management and configuration |
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