Salesforce AP-216 real dump : Marketing Cloud Personalization Accredited Professional

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A) Increase in revenue
B) Increase in first time visitors
C) Increase in conversion rate
D) Increase in organic search ranking

2. When does site mapping happen during the implementation process?

A) At the beginning of the build phase since it is the basis for the rest of the implementation
B) In the middle after certain components like the catalog have been populated
C) It can happen at any point since it is unrelated to the rest of the implementation
D) At the end after everything is defined in the system

3. What three components are defined by the developer in the Sitemap?

A) Page Types
B) Content Zones
C) Campaigns
D) Promotions
E) Events

4. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A) Product ETL
B) Manual segment ETL
C) External email campaign events ETL
D) Transaction ETL

5. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use engagement compare functionality to see the differences in key metrics and behaviours
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use a segment to specify certain actions, which can be set as the goal for a campaign
D) Use a segment to set a global goal

Solutions: