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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

A) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
B) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
C) Quality score is calculated daily based on the ad text, keywords, and landing page.
D) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.

2. Which of the following labels allows you to customize your own conversion type?

A) Leads
B) Sign-ups
C) Other label
D) View of a key page

3. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords will cause Tom's ad to not show in the Google Content Network.
C) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
D) Too many keywords will consume Tom's entire budget.

4. Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A) Alice can see how good of a job she's doing.
B) Alice can see from where people are clicking.
C) Alice can see when people are buying products.
D) Alice can see which clicks are most valuable.

5. The maximum CPA set by an advertiser gets exceeded. What could be the possible cause of it?

A) The conversion rate was lower than predicted.
B) The conversion rate was higher than predicted.
C) The conversion optimizer is bidding on many-per-click conversions.
D) The conversion rate was constant.

Solutions:

Question # 1 Answer: D

Question # 2 Answer: C

Question # 3 Answer: C

Question # 4 Answer: D

Question # 5 Answer: A