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GCCC Strategic Communication Management Professional Sample Questions:

1. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) There is nothing that can be done; the article has been already published.
B) The reporter made an error, so the director should demand a correction be published.
C) Contact the reporter with the correct information. Request a correction be published, if possible.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Film the CEO delivering an all-staff message about the new management training.
C) Draft a training outline/course plan for effective communication.
D) Clarify the program goals and develop a communication strategy.

3. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Randomization
B) Continuity
C) Flighting
D) Pulsing

4. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms

5. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) CEO or other top executive
C) Investor Relations
D) Marketing and Advertising

Solutions: