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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity below the exclusion SQL Query Activity.

2. The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A) _Open data view
B) Total Opens measure
C) Tracking Data Extract

3. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A) Report Definition Activity in Automation Studio
B) Report Scheduling in Datorama Reports
C) File Transfer Activity in Automation Studio

4. Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A) Automation Studio
B) Journey Butter
C) Contact Builder

5. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Brand Builder
B) Sender Authentication Package
C) Sender Profile

Solutions: